The Problem We Solve
Most restaurant owners tell us the same thing.
“We post when we remember, not with a plan.”
“We never have time to shoot new content.”
“We don't know what works or how to track it.”
“We know content matters, we just can't stay consistent.”
If you have the food and the experience.
We can help you turn it into scroll-stopping content.
Every month.
You want to run a restaurant, not a media company.
Our Solution
A full content system.
Tailored for the F&B industry.
We help restaurants, cafes, and bars turn great experiences into great content — and remove the need to manage it all in-house.
Customised
A custom content plan, tailored to your business goals.
High-Quality
Professional video, photo, graphic, and written content.
Strategic
Ongoing planning, strategy and support.
Automated
A fully managed process, from planning to posting.
F&B Content Plans
Content creation and automation.
In one plan.
Flexible tiers built to match your pace, priorities, and scale.
Starter
Perfect for cafes, food trucks, small venues, or new operators building consistency.
- 3x Short-form videos (10–20s)
- 15x Photo stills
Includes
- 30min Strategy session
- Monthly content plan
- Light performance insights
- 1.5hr On-site content shoot
- Full content calendar
- Scheduled posting
- Platform-optimised captions
Standard
Great for restaurants, mid-size venues, and fast-growing operators.
- 5x Short-form videos (10–20s)
- 20x Photo stills
- 5x Graphics
Includes
- 45min Strategy session
- Monthly content plan
- Quarterly analytics review
- 2hr On-site content shoot
- Full content calendar
- Scheduled posting
- Platform-optimised captions
Professional
Ideal for multi-venue groups, brand-focused hospitality, or high-volume operations.
- 7x Short-form videos (10–20s)
- 30x Photo stills
- 6x Graphics
- 10x Story posts
- 10x IG threads posts
Includes
- 1hr Strategy session
- Dedicated content strategist + Project manager
- Monthly content plan + Trend mapping
- Quarterly campaign planning + Analytics report
- 2.5hr On-site content shoot
- Full content calendar + Scheduled posting
- Platform-optimised captions
Our Process
Streamlined, Strategic. Stress Free.
We keep you involved without stealing your time.
Strategy
We review last month’s metrics and plan for the month ahead.
Production
Our team captures all planned content in a single on-site shoot.
Creation
We edit, write, and assemble your full content calendar.
Review
You review the content calendar and approve next month’s posts.
Why Choose Us?
We don’t just make content,
We help restaurants grow.
We make your food, drinks, and space look as good online as they do in person.
We align content with your offers, seasons, and bookings, not random trends.
We handle it all so your team can stay focused on service, not social.
We build content systems that keep you consistent, not just visible.
FAQ
Frequently asked questions.
We can usually kick off within 1–2 weeks, depending on availability. Once you book a discovery call, we’ll map your first shoot date and content plan right away.
That’s exactly what we help with. Every package includes a strategy session every month where we guide you through what to post, how often, and why — tailored to your goals and audience.
Absolutely. Our process is collaborative. You bring the vision, we bring the creative direction. We’ll make sure your content speaks your brand’s language.
Yes. Every package includes full social automation: caption writing, hashtag optimisation, and scheduling posts at peak times. No more guesswork. No more content chaos.
We offer two options:
Month-to-month: No lock-in, full flexibility.
12-month contract: Lock it in and save 15% — the pricing you see on this page reflects the 12-month discounted rate.
We shoot on-site at your location or can help source a location that best fits your content needs. *Client to cover applicable location fees.*
Each tier offers more content volume and shoot time. Choose based on how often you want to post, how many assets you need, and how visible you want to be.
Always. You’ll receive a full monthly calendar to approve, with space for feedback and tweaks before anything is scheduled or published.
Yes. Packages can be upgraded or adjusted as needed.
Upgrades and end-of-term switches incur no additional charge. Downgrades or cancellations take effect after one billing cycle, during which the final month remains billable.
Yes. Your content plan is tailored to where your audience lives. Whether it's Instagram, Facebook, LinkedIn, or elsewhere, we adapt your strategy to suit.
Definitely. If you’ve got existing content or create your own user generated content, we’ll help you make the most of it — combining your assets with ours to create a seamless, strategic calendar.
It works for both. Whether you’re targeting business/catering clients or direct consumers, we focus on trust-building content that fits your voice and audience.
Yes — all our packages include short-form video. We handle scripting, shooting, editing, and optimising for performance. Reels are one of the most powerful tools we build into your strategy.
With IRO, you don’t get a single pair of hands — you get a full creative team: strategy, production, copy, and scheduling in one seamless system.