Branding

A brand people recognise, trust, and choose

Your brand is the first impression, the lasting memory, and the reason people choose you over the competition. We build brand systems that are consistent, considered, and built to last.

Branded polo shirt with an embroidered logo
Branded enamel mug for At Adel's, South Perth
Smile Together brand signage on frosted glass

More than a logo.
A complete brand system.

Most businesses have a logo. Very few have a brand. There's a difference between a mark that was made in a hurry and an identity system built with intention — one that works on a business card, a billboard, a website, and a social feed without losing its strength.

We offer two complementary services: Brand Strategy, which defines who you are, who you're for, and why you exist — and Visual Identity, which translates that strategy into a system your team can use confidently across every touchpoint.

Brand Strategy Verbal Identity Visual Identity Logo Design Brand Guidelines Graphic Design
What's included

Choose your starting point

Brand Strategy
Brand Strategy
$4,000
+ GST · one-off project

Clarity and direction for brands ready to grow with confidence. The strategic foundation your entire business can build from.

Strategy
  • 1:1 onboarding interview
  • Audit of existing brand assets and documents
  • Competitor and market landscape review
  • Audience personas and empathy maps
  • Customer journey mapping
Deliverables
  • Brand Roadmap — purpose, mission, values, positioning
  • Verbal identity and tone of voice
  • Competitor audit
Start a project
Visual Identity
Visual Identity
$4,000
+ GST · one-off project

The look, feel, and system that makes your brand instantly recognisable. Best suited for businesses that already have a clear strategy in place.

Production
  • Visual identity brief and direction
  • Visual research and moodboarding
  • Logo exploration and refinement
  • Colour palette and typography system
  • Graphic elements, patterns, and layout rules
  • Application mockups
  • Motion exploration
  • Full brand guidelines document
Deliverables
  • Responsive logo suite and brand mark system
  • Colour and typography systems
  • Graphic elements and patterns
  • Visual Identity Guidelines
Start a project
Most Complete
Full Brand System
$7,000
+ GST · one-off project

Strategy and visual identity together — everything you need to show up consistently from day one. The most complete brand foundation we offer.

Includes everything in Strategy, plus:
  • Visual identity brief and direction
  • Visual research and moodboarding
  • Logo exploration and refinement — multiple concepts
  • Colour palette and typography system
  • Graphic elements, patterns, and layout rules
  • Application mockups — stationery, digital, signage
  • Motion exploration — logo animation and transitions
  • Full brand guidelines document
Deliverables
  • Responsive logo suite and brand mark system
  • Colour and typography systems
  • Graphic elements and patterns
  • Visual Identity Guidelines
Start a project
How we work

Our branding process

01 — Discover
Understand where you are
We begin with a thorough onboarding — your business background, goals, audience, and competitive landscape. We request existing documents and media to inform everything that follows.
02 — Research
Map the landscape
We audit your market, build audience personas, and identify where your brand has the most opportunity to stand out. This becomes the strategic foundation everything else is built on.
03 — Create
Build the system
We explore visual directions, refine the strongest concepts, and develop a complete identity system — logo, colour, typography, graphic elements, and all supporting assets.
04 — Document
Hand over with confidence
You receive clear, comprehensive brand guidelines your team and any future partners can use — covering usage rules, real-world examples, and dos and don'ts.
Brand collateral

Put your brand to work

Once your brand is established, we design the collateral you need to show up professionally across every touchpoint.

Business card design
$750 + GST
Letterhead and invoice set
$1,000 + GST
Pitch deck design (up to 15 slides)
$3,000 + GST
Social media post template set (6–9 layouts)
$2,000 + GST
Services brochure (6–8 pages)
$2,500 + GST
Packaging design — single SKU
$3,000 + GST
Logo animation
$2,000 + GST
Paid ad creative set (6 static variations)
$2,000 + GST
Monthly design support (10 hrs)
$2,500 + GST / mo
FAQ

Frequently asked — branding

Brand strategy defines the invisible part of your brand — who you are, why you exist, who you're for, and how you speak. Visual identity is the visible expression of that — the logo, colours, typography, and design system that makes your brand instantly recognisable. Strategy informs identity. Doing identity without strategy is guessing.
Not always. If you have a clear, documented strategy already — understanding your audience, positioning, and tone of voice — we can work directly on visual identity. If you're unsure, or if the strategy was informal or undocumented, starting with strategy will make the visual work significantly stronger. We'll advise honestly in discovery.
Brand Strategy typically takes 2–3 weeks from onboarding to delivery. Visual Identity typically takes 4–6 weeks. A Full Brand System (both together) ranges from 6–8 weeks. Timeline depends on feedback speed and decision-making on your end — the faster you move, the faster we move.
Strategy projects deliver a Brand Roadmap document covering purpose, mission, values, positioning, verbal identity, competitor audit, and audience personas. Visual Identity projects deliver a full logo suite, colour and typography systems, graphic elements, and a brand guidelines document — all packaged for immediate use by your team, printer, or developer.
Yes. We handle both brand evolution (refining and modernising what exists) and full rebrands. In discovery, we assess your current brand's equity — what's worth keeping versus what's holding you back. The process is similar, but a refresh usually moves faster because the strategic foundation exists.
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IRO Creative
IRO Creative
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IRO Creative
IRO Creative
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contact
work
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about
contact
Let's Talk
Email us hello@irocreative.com.au
Call us +61 431 725 706
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IRO Creative

A creative branding and social media agency building transformative digital experiences.

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East Victoria Park
921 Albany Hwy, WA
Jandakot
8/35 Biscayne Way, WA
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