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Checklist · Service Design

The 15-Minute Online Presence Checklist

Eleven checks customers make before they call you. Run through your Google profile, website and socials in 15 minutes and see where you're losing people.

A hand ticking off items on a checklist

Customers check you out online before they ever call. This is what they look at. Tick each one that’s true for your business today.

Google (5 minutes)

  • Your Google Business Profile has your correct hours, phone and website.
  • It has at least 10 recent photos.
  • You’ve replied to every review from the last 3 months.

Website (5 minutes)

  • It loads in under 3 seconds on your phone.
  • Someone can see what you do and how to book within 5 seconds.
  • The photos are real, recent and professional.
  • Your phone number is one tap away on mobile.

Socials (5 minutes)

  • You’ve posted in the last 7 days.
  • Your last 9 posts look like they belong to one brand.
  • Your bio says what you do, where, and how to book.
  • At least one post a week shows your face or your team.

Your score

  • 10–11 ticks: you’re in great shape. Keep it up.
  • 6–9 ticks: you’re losing some customers at the first look.
  • 0–5 ticks: you’re losing customers every day, probably without knowing it.

Want the fixes? Start with our Google Business Profile setup guide, then read how first impressions cost you work.

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