IROcreative resources
Free tools to get your business online
Checklists, templates and guides we use with our own clients. A playbook for your website, your socials and your brand. For articles, visit IROinsider.
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The 15-Minute Online Presence Checklist
Eleven checks customers make before they call you. Run through your Google profile, website and socials in 15 minutes and see where you're losing people.
Checklist
The 10-Minute Marketing Time Audit
List every marketing job you do, sort each one into keep, limit, hand over or stop, and win back hours every week. A simple grid you can fill in tonight.
Template
Brand Direction Worksheet
Four questions, answered backwards from where you want to be, that tell you what your brand needs to be known for and what to do about it this month.
Template
40 Fill-in-the-Blank Hooks for Local Businesses
Opening lines for your videos, sorted by type and written for cafes, clinics, trades and studios. Swap in your details and film today.
Guide
Websites
Plan, write and improve a website that turns visitors into enquiries.
The Landing Page Checklist
Twelve checks for any page that asks people to book, call or enquire. Run your page through it and cut everything that doesn't earn its place.
Checklist
Homepage Copy Template
Write your whole homepage in six sections, with prompts and examples for each. Includes the 5-second test and how to word your buttons for the customers you want.
Template
Social Media
Hooks, scripts and systems for content that brings in customers, not just views.
40 Fill-in-the-Blank Hooks for Local Businesses
Opening lines for your videos, sorted by type and written for cafes, clinics, trades and studios. Swap in your details and film today.
Guide
The Customer Content Formula
How to make social content that brings in customers, not just views. One formula for ideas, one for structure, and one habit that makes the rest work.
Guide
Branding
Work out what you stand for, then say it the same way everywhere.
Brand Direction Worksheet
Four questions, answered backwards from where you want to be, that tell you what your brand needs to be known for and what to do about it this month.
Template
The Stand-Out Worksheet
Find what you believe that others in your industry don't, then turn it into the ideas, words and stories your marketing repeats.
Template
Service Design
Audits, scripts and checklists for the way customers find, book and come back.
The 15-Minute Online Presence Checklist
Eleven checks customers make before they call you. Run through your Google profile, website and socials in 15 minutes and see where you're losing people.
Checklist
The 10-Minute Marketing Time Audit
List every marketing job you do, sort each one into keep, limit, hand over or stop, and win back hours every week. A simple grid you can fill in tonight.
Template
All resources
The 15-Minute Online Presence Checklist
Eleven checks customers make before they call you. Run through your Google profile, website and socials in 15 minutes and see where you're losing people.
Checklist
The 10-Minute Marketing Time Audit
List every marketing job you do, sort each one into keep, limit, hand over or stop, and win back hours every week. A simple grid you can fill in tonight.
Template
Brand Direction Worksheet
Four questions, answered backwards from where you want to be, that tell you what your brand needs to be known for and what to do about it this month.
Template
40 Fill-in-the-Blank Hooks for Local Businesses
Opening lines for your videos, sorted by type and written for cafes, clinics, trades and studios. Swap in your details and film today.
Guide
The Landing Page Checklist
Twelve checks for any page that asks people to book, call or enquire. Run your page through it and cut everything that doesn't earn its place.
Checklist
Homepage Copy Template
Write your whole homepage in six sections, with prompts and examples for each. Includes the 5-second test and how to word your buttons for the customers you want.
Template
The Stand-Out Worksheet
Find what you believe that others in your industry don't, then turn it into the ideas, words and stories your marketing repeats.
Template
The Customer Content Formula
How to make social content that brings in customers, not just views. One formula for ideas, one for structure, and one habit that makes the rest work.
Guide
Film a Week of Content in One Hour
A step-by-step batching plan for busy owners. Find seven ideas, write them, film them in one sitting and schedule the lot, all inside an hour.
Tutorial
Google Review Request Scripts
Copy-and-paste messages for asking happy customers for a Google review, in person, by text and by email, plus how to reply to every review, good or bad.
Template
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